Friday, March 7th, 2014 .

There you are, stuck with booth duty.  You were the last hire in the Marketing and Communications Department for your startup so you get stuck with booth duty for all three days of the trade show, for all eight hours the convention center is open.

Okay, that’s gonna suck, but on balance things are going pretty well with the company: they’ve got actual revenues, the CEO doesn’t come back to the office from board meetings with the investors looking like someone just ran over his cat, there’s a ping-pong table and free beers in the employee lounge area.  Best of all, you’ve paid rent on time six months in a row.

And then this guy shows up — the Swag Hog.  He’s got a couple of complimentary grocery size bags he snagged at other booths, and they are stuffed with knick knacks and branded office supplies from booths all around the convention center.   And he’s got a major haul going on in those bags.  Free stuff from all over the trade show: pens, note pads, key chains, USB flash drives, bottle openers, coffee mugs, cell phone covers, stress balls, breath mints, cheesy sunglasses, aluminum water bottles, Post-It Notes, and, of course, more shopping bags he can use to grab more stuff.  Some booths even give away popcorn because the smell draws people to their booth.

First of all, what is swag?  Originally, swag meant a bouquet of flowers, and then later came to mean the loot stolen by a thief or a burglar.  Then it came to mean the bundle of items hobos carried with them in Australia.  Then swag (and the bag that carried these items — the swag bag) became part of the lexicon of Hollywood to describe the bag of goodies that Oscar nominees received as part of the honor of being nominated.

And here’s what separate the Trade Show Swag Hog from the ordinary trade show attendee.

1. They have way too much free stuff in their bags. In fact, they have two or three bags full of free stuff.  And the free stuff they have is from EVERY SINGLE BOOTH at the show.  Seriously, dude?  You’ve visited every single booth and taken something free from them?  Try to be at least a little selective.

2. They have a lot of pens, notepads, and other office supplies. The bags of popcorn, the fancy brochures, the water bottles: only a few of those.  But actual office supplies: tons of them. My theory? These guys work for underfunded startups and the main reason they are at the trade show is not to develop sales leads or network with colleagues or showcase a new product.  No, the main reason these guys are here is to restock the office supply cabinet for free.

3. They make the fake return visit. The Swag Hog shows up at your booth, pretends to listen to your pitch, acts interested and says he’s going to get a colleague, and takes one of your free pens and a free Post-It-Note pad with your company name on it.  He moves onto the next booth and does the same to them, then looks back at your booth.  “Oh, you’re talking to another customer?”  Time for the fake return visit.  They swoop back and pretend to look at your display, then casually grab a handful of your free pens and take off.

Here’s my proposed solution: make the swag at your booth free flowers (the original definition.)  There you go, sir, you can say: “Take this home to your wife or girlfriend.  If you have one.”  They will leave and never come back.  And not to worry.  The Swag Hog wasn’t going to be a paying customer anyway.

Monday, October 22nd, 2012 .

Today only! The first 100 people to follow us and tweet duringFailCon win a whole month of UberConference Pro absolutely free!

Here’s how to win:

1. If you don’t already (and yes, we check) Follow @UberConferenceon Twitter. You must follow @UberConference to win.

2. To enter, tweet: First 100 people to tweet this during #failcon win a month of UberConference Pro FREE! Follow @UberConference then retweet this post http://bit.ly/TKMQR2

Multiple entries are OK! Limit is 3 entries (so you CAN win a pro account for a friend). Be sure to include “Win a month of UberConference Pro! Follow @UberConference then retweet this post (be sure to include #Failcon)” in your tweets.

For example: First 100 people to tweet this during #failcon win a month of UberConference Pro FREE! Follow @UberConference then RT this http://bit.ly/TKMQR2 

About this offer:

Contest only good during the day of October 22, 2012. Only the first 100 people to follow and tweet the specified message, including the hashtag #failcon, win. UberConference will contact the winners by DM on Twitter.

Saturday, February 9th, 2013 .

Learn how to add UberConference lines as “resources” in Google Calendar to quickly add UberConference meeting information to Google Calendar events.

At LTech we email, schedule, and manage our documents exclusively in the Google Apps Cloud.

As a Premier Google Apps Reseller and Amazon Consulting Partner, we’re always looking to find ways for our clients to take advantage of cloud-based business tools to help them streamline all aspects of their business.

UberConference was a natural fit for us. It allowed us to replace our old conference bridge service with a cloud-based service that was integrated with Google Apps.

Since we do all of our scheduling through Google Calendar, we decided to add our UberConference lines as “resources” in Google Apps. By doing this, we were able to “book” the UberConference line in Google Calendar through the “Book a Room” feature.  The UberConference dial-in number and URL was then automatically inserted into the Google Calendar invite and sent to our customers.

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The setup process only took about twenty minutes.   Here’s how we did it:

  1. We created a spreadsheet with a row for each of our team member’s UberConference phone numbers, PINs and custom URLs.
  2. We logged into our Google Apps control panel with Administrator access and added each conference line as a “resource” to Google Calendar.  You can learn more about adding resources to Google Calendar by following this link.  A Google Calendar resource is anything you can schedule that isn’t an event, like a car, a computer or a bridge line.image
  3. We then changed the sharing settings for each resource to “see all event details” so that the bridge lines could be viewed and booked by all LTech team members.

When an employee is hired or terminated, we simply add or remove their bridge line resource from Google Calendar.

Now, when we need to schedule a meeting with UberConference, we simply click “Rooms,etc.” in the calendar event and click Add but our personal UberConference bridge line.

This method allows us to quickly schedule and share UberConference meeting information more efficiently because we can do it all from the Google Calendar interface.
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Our guests then receive a calendar invitation with the meeting URL and phone line.  When it’s time to start the meeting, we log into UberConference and click “New Conference” to send out the invites again, but guests can also just dial in with the open PIN without the conference being created beforehand.

Please tweet us at @ltech if you have a question about booking UberConference resources.

You can learn more about LTech and our services at Ltech.com or by following us at @ltech.

Monday, September 22nd, 2014 .

Jeanne DeWitt

We would like to extend a warm welcome to our new Chief Revenue Officer, Jeanne DeWitt. Jeanne comes to our team with extensive enterprise sales experience as the former Director of Google Apps SMB Sales for North & Latin America. At UberConference, Jeanne will oversee the marketing and sales departments, developing the overall go-to-market plan and growth strategy.

DeWitt joins UberConference following more than ten years with Google where she ran new business acquisition sales teams, as well as direct and channel sales in both the North & Latin America and the Japan & Asia Pacific regions.

DeWitt’s post in the Harvard Business Review today is especially pertinent entitled “5 Tips for New Team Leaders”. Her five tips summarized:

Over-communicate. Be as open and transparent about what you’re thinking as quickly as possible.

Ask questions. Being genuinely excited about the opportunity to learn and understand what’s going on within the company builds credibility, and generally makes you more approachable.

Figure out what people really want to do. It’s often the case that the role the individual is in today isn’t necessarily fully utilizing their skills or motivating them to be their absolute best.

Get your hands dirty. Spend time doing the work that your team actually does.

Be decisive. Once you have a good lay of the land, explicitly lay out your vision and then plan to start moving toward it.

To read the full piece, visit today’s Harvard Business Review. We are very excited to welcome Jeanne to this pivotal role at UberConference!

Tuesday, January 28th, 2014 .

The Cloud Awards have officially announced UberConference as the winner of Most Promising Start-Up 2014.

Cloud Awards organizer Larry Johnson said: “The standard of entries in this year’s cloud computing awards was not just high. It was in the stratosphere, with astronomical competition. We are extremely pleased to endorse UberConference as a cloud services provider disrupting business models and leveraging cloud technologies.”

Congratulations to all other winners and nominees. We are extremely proud to win Most Promising Start-Up and on behalf of UberConference, we are excited to innovate in the year ahead.