Tuesday, April 23rd, 2013 .

We’re pretty big fans of mobile here at Firespotter  – so far we’ve released 4 mobile apps in the last 18 months. So, when a great mobile conference like the sold-out D:Dive Into Mobile comes up, we had to be there. Where else can you get a line on where mobile technologies are going and hear from all of the movers and shakers in mobile in a jam-packed 2 days?

Hosted by Bay Area journalists Ina Fried and Liz Gannes, in collaboration with Kara Swisher and Walt Mossberg, D: Dive Into Mobile gave a bird’s-eye view of many of the emergent issues in the mobile space. Here are five big ones that stood out at the conference.

  • Facebook’s new CTO  Mike Schroepfer spoke to Facebook’s biggest mobile challenge –  following the migration of his company’s billion-plus users from the Web to mobile.
  • Google Executive Chairman Eric Schmidt gave the low-down  Google’s wide-ranging mobile efforts – from Android to Chrome, Admob to YouTube. In a separate talk, Google’s Jason Spero and Millennial Media’s Mollie Spilman went over the importance of tracking user behavior for mobile ads. Spero noted that mobile refers more to a specific context, rather than a use case.
  • Waze CEO Noam Bardin talked about his company’s subtle advantage over Google – they’ve got 44 million users and 70,000 volunteer map editors. So far, they’ve validated a billion and a half kilometers (about 932 million miles) of roads. Note: One of Craig’s favorite apps!
  • Intel’s Mike Bell and Microsoft’s Terry Myerson  – two brands not known for robust mobile  presence –  gave separate talks to argue why their company shouldn’t be counted out in the transition to the golden age of mobile strategies.
  • Movile CEO Fabricio Bloisi Rocha explained how the lower penetration of smartphones into Latin America market will be turned around in coming years by an increase Wi-Fi connections and cheaper prices.

Thanks again to D: All Things Digital founders Walt Mossberg and Kara Swisher for hosting such an awesome conference. To stay on top of all of their mobile coverage, go here, and here’s the coverage of the entire conference.

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Spencer Ante, Andrea Roesch, Craig Walker

Thursday, November 29th, 2012 .

How to Get Your Whole Company Hooked on Social with Michael Brito

SVP of Social Business for Edelman, Michael Brito, is a social media rockstar with over 30k Twitter followers and a book currently out on Amazon Smart Business Social Business. He’s one of the main forces behind social for companies like Hewlett Packard and Intel, and one of the foremost experts in the country when it comes to B2B social media marketing. Host of our Ubercast, Sarah Buhr, sat down to chat with Michael at the Edelman offices in downtown San Francisco about some key ways to get everyone you work with on board with the social program.

Tips:

  • Get engineers and others in the company involved. Ask them to write a blog post and actively talk about their expertise.
  • Create a social media employee guide to help those in the company understand messaging and social media etiquette
  • Encourage employees to actively tweet out and post company messaging on their own social channels.

Links mentioned in the podcast:

Amazon

Hewlett Packard

Intel

Monday, June 30th, 2014 .

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“I will only sell coffee less than 48 hours out of the roaster to my customers, so they may enjoy coffee at its peak of flavor. I will only use the finest, most delicious, and responsibly sourced beans.” -James Freeman, Blue Bottle CEO

Blue Bottle has grown into a network of cafes, wholesale partners, an espresso cart, and some vintage German coffee roasters. With more than 300 employees and locations in The Bay Area, Los Angeles, New York City and now, Tokyo, the growing business needed a seamless way to stay connected.

Blue Bottle’s CFO, David Bowman discovered UberConference when he dialed into his first call without a PIN number–he’s been a loyal user ever since. Bowman not only handles the company’s finances, but also has some responsibility for IT (what software the com- pany invests in and services it) as well as managing the company’s eCommerce site.

UberConference Makes Acquisitions Easier

UberConference made things especially easy for the Blue Bottle team during the acquisitions of both Tonx and Handsome Coffee in Los Angeles. Bowman was constantly on the phone with lawyers on the other side going back and forth with paperwork. He found these calls were effective and specific features of UberConference had a strong advantage over his previous service, freeconferencecall.com. There were two features of UberConference that Bowman clearly preferred up front.

First, was that UberConference gave a much more professional impression. “Tactically, I hated hearing, ‘Thank you for calling freeconferencecall.com,’” he said. “Secondly, I like the ease of dialing in with UberConference–no long PIN code to remember. The annoyance of dialing in was eliminated, and that’s actually a huge deal for us.”

UberConference Helps Connect a Spread Out Team

With a geographically spread out staff, much of David’s week involves checking in over conference calls. Each major Blue Bottle department has an UberConference line, and UberConference provides a quick way for everyone to dial into meetings. Keeping connected from The Bay Area to Tokyo can be a challenge, but UberConference has elim- inated that communication barrier.

“I love using UberConference with Google Hangouts–the controls in the sidebar are useful when monitoring large calls. There have been a couple of times where our founder has led a call to announce something, and in that case there are 50-80 people joining. When that happens, I’m able to look over everyone and mute those who need to be muted to keep the call running smoothly.”

Other factors Bowman cited were UberConference’s reasonable pricing, the integrations with Google Apps, and the thoughtfulness behind its user experience. “It’s a really solid product,” he concluded.

Read more about Blue Bottle Coffee and our other customer profiles, here.

Wednesday, November 7th, 2012 .

We’re giving away 5 Evernote Moleskine notebooks + 3 months of Evernote premium with every notebook this week!

Tell your friends about ÜberConference on Facebook and Twitter from now through November 23 to get a month of ÜberConference Pro plus enter for your chance to win some other über cool stuff!

Prizes:

  • Automatically win a free month of ÜberConference Pro just for tweeting or sharing on Facebook.
  • Evernote Moleskine notebooks + 3 months of Evernote premium
  •  2 Jawbone headsets – Rock your conference calling experience with this uber cool Bluetooth tool.
  • iPad Mini – Want the hottest tech item of the moment? Of course you do. We are giving away one iPad Mini at the end of this giveaway. Now that is something to be thankful about.

How it works:

For Facebook – Go here for a chance to win. You get additional chances to win for each friend you get to sign up. Sign up here to get started.

For Twitter – Make sure to follow @uberconference and tweet about us using the hashtag #ubergiving. You must be following us and tweet #ubergiving to get the month of Pro free.

Here’s a sample tweet you can just copy and paste if you want:

Follow @uberconference and RT this to automagically get a month of @uberconference Pro free! bit.ly/RBoZGD #ubergiving.

Then, to enter to win one of the many great prizes, sign up here and then tweet about the prizes, your favorite ÜberConference feature, or whatever you want to share. Make sure to use the unique link you are given when signing up so you get credit for the followers you convert to sign up: Sign up here and then tweet to enter to win.

You will automatically get a month of ÜberConference Pro free just for sharing on Facebook and Twitter. However, the more you share your unique link you get when you sign up and then get others to sign up, the more chances you have to win the Evernote notebook, Jawbone headset or iPad Mini. We will be giving out all the prizes over the three weeks of this giveaway.

Wednesday, October 31st, 2012 .

How to Network Like a Boss – Cass Phillips, San Francisco’s event queen, gives us some great tips on how to command a crowd on the first UberCast

So we’ve gone and started an UberConference podcast. We call it the UberCast. Using the power of our technology, we’ll interview some of the best and brightest minds in business to help you go about yours. First up is a name widely known in any Silicon Valley startup circle, Cass Phillips. 

You wouldn’t know it if you saw her in action, but Cass Phillips, owner of the popular event blog Web Wallflower, is actually an introvert. This can be a crippling trait for any business owner who needs to reach the right people at networking conferences. Lucky for you, she shares all her insider secrets on how to talk to anyone, become an influencer and connect with the crowd at any event.

Key Networking Tips:

  • People love to talk so really try to listen.
  • Add to the conversation with insight. Challenge the person you are having a conversation with. Be authentic!
  • Learn to be excited for others.
  • Carry an empty glass with you in case you need to duck out of a stale or unproductive convo.
  • Be honest, but only if you feel brave. If you are not truly interested in what the person has to say it’s okay to let them know you are not the right person to talk to. You can also politely offer to keep your eyes and ears open for someone they would want to connect to.

Links mentioned in the podcast: