Thursday, May 22nd, 2014

BY Pat Blute, Content Marketing

YouTube sensation Scott Bradlee & Postmodern Jukebox have tackled a new challenge – bringing Alex Cornell’s hit “I’m On Hold” to our users in a new way. In September 2012, one of our co-founders, Alex Cornell, wrote our featured UberConference hold song, aptly titled “I’m On Hold”. The song quickly resonated with our customers and appeared in publications all over the web ranging from TechCrunch to Fast Company to the Wall Street Journal. We asked arranging genius, Scott Bradlee, to rework the song in as many styles possible. The results of their efforts completely surpassed our expectations, and — we hope — will end hold waiting boredom once and for all.

Proving that everything new can be old again, pianist Scott Bradlee has become a viral pop sensation after creating a series of clips for YouTube that finds him and his ad hoc group Postmodern Jukebox reworking 21st century pop hits in a variety of vintage styles — transforming Miley Cyrus’ “We Can’t Stop” into a ’50s-style doo wop number, giving Macklemore’s “Thrift Shop” a ’20s jazz accent, crossing Daft Punk’s “Get Lucky” with Irish folk music, and showing how Ke$ha’s “Die Young” would work as a classic country tune.

As Bradlee wrote on his website, “My goal with Postmodern Jukebox is to get my audience to think of songs not as rigid, ephemeral objects, but like malleable globs of Silly Putty. Songs can be twisted, shaped, and altered without losing their identities — just as we grow, age, and expire without losing ours.” When not busy with his Postmodern Jukebox sessions and live appearances, Bradlee also served as musical director for the “immersive theater” project Sleep No More.

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