We’re pretty big fans of mobile here at Firespotter – so far we’ve released 4 mobile apps in the last 18 months. So, when a great mobile conference like the sold-out D:Dive Into Mobile comes up, we had to be there. Where else can you get a line on where mobile technologies are going and hear from all of the movers and shakers in mobile in a jam-packed 2 days?
Hosted by Bay Area journalists Ina Fried and Liz Gannes, in collaboration with Kara Swisher and Walt Mossberg, D: Dive Into Mobile gave a bird’s-eye view of many of the emergent issues in the mobile space. Here are five big ones that stood out at the conference.
- Facebook’s new CTO Mike Schroepfer spoke to Facebook’s biggest mobile challenge – following the migration of his company’s billion-plus users from the Web to mobile.
- Google Executive Chairman Eric Schmidt gave the low-down Google’s wide-ranging mobile efforts – from Android to Chrome, Admob to YouTube. In a separate talk, Google’s Jason Spero and Millennial Media’s Mollie Spilman went over the importance of tracking user behavior for mobile ads. Spero noted that mobile refers more to a specific context, rather than a use case.
- Waze CEO Noam Bardin talked about his company’s subtle advantage over Google – they’ve got 44 million users and 70,000 volunteer map editors. So far, they’ve validated a billion and a half kilometers (about 932 million miles) of roads. Note: One of Craig’s favorite apps!
- Intel’s Mike Bell and Microsoft’s Terry Myerson – two brands not known for robust mobile presence – gave separate talks to argue why their company shouldn’t be counted out in the transition to the golden age of mobile strategies.
- Movile CEO Fabricio Bloisi Rocha explained how the lower penetration of smartphones into Latin America market will be turned around in coming years by an increase Wi-Fi connections and cheaper prices.
Thanks again to D: All Things Digital founders Walt Mossberg and Kara Swisher for hosting such an awesome conference. To stay on top of all of their mobile coverage, go here, and here’s the coverage of the entire conference.
Spencer Ante, Andrea Roesch, Craig Walker