Thursday, November 29th, 2012

BY Alex Cornell,

How to Get Your Whole Company Hooked on Social with Michael Brito

SVP of Social Business for Edelman, Michael Brito, is a social media rockstar with over 30k Twitter followers and a book currently out on Amazon Smart Business Social Business. He’s one of the main forces behind social for companies like Hewlett Packard and Intel, and one of the foremost experts in the country when it comes to B2B social media marketing. Host of our Ubercast, Sarah Buhr, sat down to chat with Michael at the Edelman offices in downtown San Francisco about some key ways to get everyone you work with on board with the social program.

Tips:

  • Get engineers and others in the company involved. Ask them to write a blog post and actively talk about their expertise.
  • Create a social media employee guide to help those in the company understand messaging and social media etiquette
  • Encourage employees to actively tweet out and post company messaging on their own social channels.

Links mentioned in the podcast:

Amazon

Hewlett Packard

Intel